How We Analyze
We start with real computer vision measurements — symmetry, complexity, color science, WCAG contrast, golden ratio — then add colorblind simulation, image quality assessment, color harmony analysis, and CLIP semantic classification before interpreting through cognitive neuroscience and psychology research. Our multi-layer pipeline evaluates 150+ scientific metrics across 14 analysis dimensions.
The Analysis Architecture
A real-time view of how scientific knowledge, your inputs, and our AI engine converge to produce a complete logo intelligence profile.
Computer Vision (Layer 1)
Real image measurements via Sharp
Neuroscience Research
EEG & fMRI perception studies
Cognitive Psychology
Attention & memory encoding
Color Science & WCAG
Contrast ratios & color theory
Eye Tracking Datasets
Calibrated gaze & saliency studies
Behavioral Economics
Purchase intent & trust signals
Cultural Semiotics
Cross-cultural symbol meaning
Gestalt & Visual Science
Perceptual grouping principles
Colorblind Simulation
Brettel/Viénot matrices
Image Quality (PyIQA)
NIQE, BRISQUE, MUSIQ
CLIP Zero-Shot Vision
OpenAI visual-language model
150+ Scored Metrics
Design, psychology, market
Neural Response Map
Brain regions & neurotransmitters
Eye Tracking Heatmap
Gaze paths & fixation data
Persona Evaluations
Per-audience emotional profiles
Market Intelligence
Purchase intent & trust scores
Color Science Report
Palette analysis & accessibility
25+ Page PDF Report
Complete analysis document
Verified Certificate
QR-coded analysis badge
Colorblind Previews
4 simulated vision conditions
Image Quality Scores
NIQE, BRISQUE, MUSIQ
Color Harmony Report
Wheel analysis & suggestions
CLIP Classification
Industry, archetypes & style
The Pipeline in Detail
From upload to deliverable report in six stages — each building on the last.
Upload & Configure
Upload your logo in PNG, SVG, JPG, or WebP format. Optionally set your industry, brand description, and target audience filters — demographics, digital habits, education level, and more — to generate hyper-relevant persona evaluations.
Computer Vision Measurements
Before any AI interpretation, your logo undergoes objective analysis via multiple engines. Computer vision measures color palettes with WCAG contrast ratios, Shannon entropy, edge density, bilateral symmetry, and golden ratio. In parallel, colorblind simulation tests visibility under protanopia, deuteranopia, tritanopia, and achromatopsia. Image quality assessment computes NIQE, BRISQUE, and MUSIQ scores. CLIP zero-shot classification identifies industry fit, design attributes, brand archetypes, and style tags. Color harmony analysis evaluates mathematical harmony type and scores. These become the ground truth anchoring all subsequent AI interpretation.
Neuroscience-Informed AI Analysis
Real CV measurements are fed into our multi-stage AI pipeline, which interprets them through the lens of cognitive psychology and neuroscience research. The AI evaluates design composition, color psychology, typography, Gestalt principles, cognitive load, emotional valence, and market positioning — grounded in the objective data from Step 2 rather than generating scores from scratch.
Persona-Based Evaluation
AI-generated audience personas — grounded in demographic and psychographic research — evaluate your logo independently. Each persona reports emotional arousal, valence, attention scores, simulated heart rate, skin conductance, familiarity, and sentiment — giving you a multi-perspective human response profile that reveals how different audiences experience your brand.
Eye Tracking & Attention Mapping
We generate predictive eye tracking data calibrated against real-world gaze studies: gaze path sequences, fixation durations per element, saliency scores, attention heatmaps, and visual flow efficiency — showing exactly where and how long viewers look at each part of your logo, and whether your visual hierarchy guides attention as intended.
Report Generation
All 150+ metrics, visualizations, and insights — including colorblind previews, image quality gauges, color harmony wheel, and CLIP classification charts — are compiled into an interactive dashboard and a downloadable 25+ page PDF report. You also receive a verifiable analysis certificate with a unique QR code, shareable results links, and full raw data export.
What We Measure
Each logo is evaluated across 14 scientific dimensions. Click any dimension to see the specific metrics we extract and the methodology behind them.
What You Receive
Every analysis produces a complete intelligence package — not just a score.
Interactive Dashboard
6-tab analysis dashboard with scores, charts, heatmaps, brain wave visualizations, and gaze path animations
25+ Page PDF Report
Comprehensive downloadable report with all metrics, visual analyses, persona evaluations, and actionable recommendations
Analysis Certificate
Verifiable certificate with unique QR code, tier-based grade, embeddable badge code, and shareable verification link
Competitor Benchmarking
Side-by-side comparison against competitor logos with metric-level benchmarking and differentiation analysis
Shareable Results
Generate share links with privacy controls, expiration settings, view limits, and selective content sharing
Raw Data Export
Full JSON data export of every metric and analysis result for integration with your own tools and workflows
Beyond Surface-Level Analysis
Most logo review tools give you a score and a few bullet points. Here's what makes our approach fundamentally different.
Measured Data First, Then Neuroscience Interpretation
We don't just evaluate whether a logo "looks good." We first compute real metrics — symmetry, complexity, edge density, contrast ratios — then interpret them through neuroscience research on brain region activation: prefrontal cortex for decision-making, amygdala for threat/reward evaluation, nucleus accumbens for pleasure response, fusiform face area for pattern recognition. Every neural prediction is anchored in objective visual measurements.
Real Audience Personas, Not Generic Scores
We generate AI audience personas based on your target demographics — age, gender, digital habits, economic background, lifestyle — and each persona independently evaluates your logo. You get per-persona emotional response data including happiness, anxiety, sentiment, attention scores, simulated physiological metrics (heart rate, skin conductance), and familiarity ratings. This reveals how different audience segments experience your brand differently.
Predictive Eye Tracking, Not Guesswork
Our analysis includes animated gaze path simulations and attention heatmaps that show exactly where viewers look first, how their eyes move through your design, and which elements receive the most fixation time. Saliency scoring ranks every design element by its attention-capturing ability. Visual flow efficiency measures whether your logo's visual hierarchy guides the eye intentionally or loses attention to unimportant areas.
Market-Ready Metrics, Not Just Design Critique
We measure what matters to business outcomes: purchase intent, price premium justification, brand loyalty potential, impulse appeal, and competitive differentiation. Your logo isn't just art — it's a business asset. We quantify its ability to command higher prices, drive impulse decisions, and build long-term loyalty, benchmarked against industry standards.
See Your Logo Through Science
Real computer vision measurements, colorblind simulation, image quality assessment, CLIP classification, and color harmony analysis. 150+ metrics across 14 scientific dimensions. Cognitive neuroscience interpretation grounded in objective data. Upload your logo and get the most comprehensive analysis available — your first analysis is free.